If you want to encourage of love of reading in your baby, read to them often.  Don't overlook the wonderful selection of books available at the library.  I love the library.  We go often and check out at least 30 new books.  When we have a favorite, we tend to check it out over and over.    We seem to appreciate them more when we don't own them.  They are more special when we see them on the shelf.  It is like meeting up with an old friend.  By checking books out at the library, we read and reread our selections.  Then we take them back for a whole new set.  You can check online for lists of great children's books and then request them from your library.  What a wonderful way to encourage our babies to love reading.